Interior & lifestyle Design studio

Greetings! I'm Sungeun, the visionary behind lifestyle Si, and you're welcome to simply call me Si.

It all started with a simple question: How can we add a touch of romance and beauty to our everyday lives, like a beautiful poem?

Drawing from my passion for creativity, my background in Interior Environment Design, and my hands-on experience in various interior design fields, I founded lifestyle Si in 2014. After exploring diverse forms of interior and lifestyle design, I set up the lifestyle Si studio in St. Gallen, Switzerland in 2019, with a specific focus on enhancing homes and lifestyles.

At lifestyle Si, my mission is to accompany today's driven individuals on a journey toward their dream homes and ideal lifestyles. Through comprehensive transformative support, I transform each space into a home that exudes tasteful uniqueness, infusing joy, love, and comfort in the most poetic manner possible. In doing so, living spaces become instrumental, empowering them to guide their lives toward their desired direction. Beyond this, I extend a platform for sharing insights and tools that enrich daily existence with a poetic essence – an elevation of the ordinary into the extraordinary!

I come from Seoul, South Korea, where I spent my formative 30 years. The designs and styles I create at lifestyle Si are deeply connected to Korean design. This influence shapes my design inspiration, highlighting the significance of sophisticated craftsmanship, natural simplicity, and a touch of poetic charm.

Seoul is a bustling city where people are always keeping up with fast-changing trends. Yet, in the midst of this busyness, we endeavor to discover moments of rest and balance. Therefore, creating spaces adorned with simple yet poetic styles nurtures an atmosphere of calmness and peace. My mission has been to share this sense of serenity with today's modern individuals, while also infusing the pulse of the latest trends that continually spark imagination. After all, life is full of possibilities, and there’s no need to stick to just one style!

Having lived and worked in four different countries, and interacting with people from all around the world, I've been fortunate to learn about various cultures and design preferences.

This experience drives me to help those with multicultural backgrounds and tastes. Mixing different styles in one space can be challenging, but it's also a fantastic opportunity to craft a unique environment. The secret is finding the right balance through thoughtful curation. By carefully layering different elements, both old and new complementing each other, a cohesive theme can emerge that ties the space together.

For over a decade, I've had the privilege of assisting numerous families and individuals across different countries in bringing their dream homes to life – ranging from cozy studios to luxurious pool houses. Throughout this journey, I've witnessed how people nurture their homes and evlove their lives over time through well-designed spaces. I see my role as that of a guide, helping individuals lay the foundational stepping stone from which they can embark on new life chapters and carve out their unique stories. This profound connection is what fuels my enthusiasm for residential design.

As interior design is a deeply personal journey, the relationship between a client and a designer can span a lifetime. I envision lifestyle Si as a reliable companion throughout this transformative expedition. My aspiration is to be transparent, empathetic, and open-hearted, ensuring our clients can place their trust in us, return to us, and cultivate a lasting, profound relationship. Just as homes mature over time, so too does the cherished bond between us and our valued clients.